Helping Korean Sales Teams Connect with High-Quality Leads
My Role: Solo designer
Timeline: Mar 2025 - Apr 2025
Deliverables: Brand identity, landing page, product UI/UX
Tools: Figma, Slack, Jira
Team: Worked directly with CEO & developer
BFAI needed a way to help Korean sales teams connect with high-quality leads faster, but existing global tools were time-consuming and poorly localized.
I designed both the prelaunch landing page (to validate demand) and the full lead generation platform that recently launched. The project gave me the opportunity to define the brand identity, design language, and core user flows, laying the foundation for the product. Now that the platform is live, the team has the opportunity to refine it more closely around user needs and feedback, ensuring stronger market fit moving forward.
Research & Strategy
Competitor audit (LinkedIn Sales Navigator, Apollo, ZoomInfo) → Too global, cluttered, costly.
Persona: Korean enterprise sales reps — ROI-driven, time-poor, seeking trustworthy local data.
Positioning:
Localized database (Korea-first)
Simple, efficient UI with familiar flows
Future AI scoring system to prioritize leads
Design Highlights
Branding
Logo: Minimalist bull’s head → strength & precision.
Colors: Deep Blue (#0A49DB) for trust, Teal (#005858) for balance.
Typography: Poppins + Ubuntu for readability & professionalism.
Prelaunch Landing Page
Clear value proposition + signup form for validation.
Focused on speed, local trust, and efficiency.
Final Product
Dashboard with searchable, filterable lead database.
Clean UI inspired by competitor best practices but tailored for Korean market needs.
Guided flows to minimize friction and support sales team efficiency.
Outcome & Impact
A prelaunch page built to validate demand.
The full product has since launched, with my work shaping the core user experience, brand identity, and UI foundation. After I relocated to Sweden, a few details—such as pricing and category options—were updated by the team.
Because the launch is recent, the long-term impact is still unfolding, but the goal is to make the platform a trusted, Korea-first alternative to global lead generation tools.
Reflection
Key win: Designing both brand & product from scratch created consistency across touchpoints.
Challenge: This project carried the challenges of working in a startup environment. As a brand-new idea, there were no existing users to test with, which made validating demand more complex.
Our main validation efforts were pre-interviews with Korean IT professionals, which gave us early insights into the problem space. However, we had also planned a pre-launch landing page to further gauge demand — but due to time constraints and the need for content approvals, it went live later than intended.
This meant we missed the opportunity to collect early quantitative insights before development began, forcing the team to move forward with limited validation. While this created uncertainty, it also highlighted the importance of adapting quickly and being ready to shape the product more closely around user feedback after launch.
Next step: Continue iterating on the launched product with real user feedback.
